A sample marketing week

Open the week by naming the real bottleneck.

Most founders think they have a delegation problem.

What they actually have is a documentation problem — specifically, nobody has written down how decisions get made.

On this week's episode I walked through the moment I realised my team wasn't asking me questions because they lacked skill. They were asking because the criteria only existed in my head.

Once the criteria were on paper, the questions stopped. Not the good ones — the repetitive ones.

If everything still routes through you, start there.

Deliver the reframe to a wider audience.

HOOK (0:00–0:04): "Your team isn't slow. They're waiting on you."

BODY (0:04–0:30): "I spent a year believing I'd hired the wrong people. Then I counted the questions coming to me in a week and sorted them. Almost all of them were the same three decisions in different costumes. That's not a hiring problem, that's a missing decision rule."

PAYOFF (0:30–0:48): "So I wrote the rules down. What we say yes to, what we escalate, and what number makes something someone else's call. Within a month my inbox halved."

CTA (0:48–0:55): "The whole system is in this week's episode."

Show the mechanism working, using the episode's real examples.

Subject: The three decisions your team keeps returning to you

Hi —

On this week's episode I broke down the audit that changed how my company runs. It's not complicated: for two weeks, log every question that reaches you, then sort them into decisions rather than topics.

When I did it, three decisions accounted for most of the traffic — pricing exceptions, scope changes, and hiring approvals. Each one got a written rule, a threshold and a named owner.

The part I didn't expect: writing the rules exposed how inconsistent I'd been. My team wasn't confused because they weren't paying attention. They were confused because I'd answered the same question three different ways.

If you want the audit template and the escalation format I use, they're both walked through in the episode.

—

Reach founders who haven't heard the show.

ON SCREEN: "Count the questions."

VO (0:00–0:06): "Before you hire another operations person, do this for two weeks."

VO (0:06–0:22): "Write down every question your team brings you. Don't sort them by who asked or what project. Sort them by what decision was actually being made."

VO (0:22–0:38): "You'll find a very short list. Mine was three. Write a rule for each one, set the threshold, name the owner."

VO (0:38–0:48): "That's the whole handoff. Not a new hire — a written decision."

Caption: The full operations breakdown is in this week's episode.

Invite the right people into the program, without overselling.

This week I've been making one argument: you can't hand off operations you've never written down.

If that landed, and you'd rather not spend a year figuring out the sequence yourself, that's exactly what The Operator Program is for. Twelve weeks, working through the same audit, decision rules and escalation structure I covered in the episode — applied to your business, not a generic template.

It's built for founders who already have a team and are still the bottleneck. If that's not you yet, the episode alone will do the job.

Details and the current cohort dates are on the site. Or reply here and I'll tell you honestly whether it's a fit.